essentials

full name: Rabih Shasha
residence: New York, USA
languages: English, French and Arabic
capabilities: XHTML, CSS, JavaScript, CGI, PHP, Photoshop, Illustrator, Indesign, Quark, Flash, Actionscript

general

For several years I have worked with different businesses to give them a branding and online presence that
they’re proud to present to the world. By means of simplicity, concept, effective layout structure, clear and
concise communication and a creative mindset I’m able to deliver print and screen graphics that please
both you and the end-user.

work steps

strategy and structure

I get the project underway by sending the client a questionnaire with a selection of questions (Who is the target audience? What is the primary goal of the project? What sets your company apart from the competition? etc) The more specific and detailed the answers, the more effective and creative the project.

design

I begin developing the general structure of the project then crafting an interface with functionality, accessibility and simplicity in mind to give the best user experience possible. Pixel by pixel the design takes shape. After several rounds of refinement and feedback, we will now have a mock up.

code

After the client has agreed to the design mock-ups, I start coding the site in standards-compliant XHTML and CSS. If needed, I thereafter implement a Content Management System, which enables the client to update the website on demand without my assistance.

launch

After meticulous user testing, I make sure the launch of the website goes smoothly, and offer any help or maintenance needed during this critical stage